- Instruct your audience
- Show you're the leader
- Brand your business
- Display your business potential
- Retain your current customers
Videos for the service industry
You already know that your website's visitors are the single most valuable asset you’ll ever have. Customers are paramount-without them, there’s no business. If you’re collecting visitors through banner or print advertising, you’ll be paying a premium to convert them into customers, making them a rather expensive commodity.
Given the fact that each visitor to your website is such a valuable and limited resource, are you doing everything possible to get your message across? Are you presenting your goods or services in the best possible light? If not, you’re probably letting most of your visitors get away without closing a sale. Web Video can help make your website “sticky” and turn every visit into a potential sale.
In a keynote address at CES, YouTube’s Vice President of Global Content Robert Kynci said that "video would soon be 90% of internet traffic"(Forbes,2012)
People visiting your website need something to grab their attention. You usually pay closer attention when something catches your eye, right? Affluent consumers prefer video and search to other digital advertising formats, as 41% of affluent online shoppers reported to eMarketer that they took an action after seeing one of these two ad formats. (eMarketer, August 2011)
Most people will skim through your written material, just as you’ve probably skimmed through most of the material on this page, but they will watch your video presentations. It’s called making your website sticky. We know, because most of our websites’ visitors click on our video presentations and watch them. Because of their increased interest level they spend more time on our site learning about our services and as a result, our closing ratio on sales is much higher.
Video views doubled from 14.8 billion to 33.2 billion between January 2009 and December 2009. 86.5% of all US internet users watched online video during the month. The average viewer watched 187 videos and 12.7 hours of online video during the month. (Comscore, Feb 2010)
The eTailing Group found that 73% of online retailers used video on product pages in 2010, up from 55% in 2009 and olny 20% in 2005. 74% of the top 50 retailers used product videos, 40% used category videos, and 38% used other types of informational videos. (eMarketer, feb 2011)
33% of online retailers plan to add video to their sites in 2010, making it a higher priority than any other advanced feature. (eMarketer, March 2010)
eMarketer senior analyst Jeffrey Grau characterizes the benefits of video as including a lower number of abandoned shopping carts, reduced return rates and higher sales ( eMarketer January 2009)
On line video Production:
Online Video products is specifically designed to fit any marketing need you have. Create a call to action with a video spokesperson, walk on overlay video with no graphics gives your customers a quick message. Build awareness with online video ads, full motion video ads draws users attention on a IAB standard ad, that can also be used as an overlay message. Engage or inform your customers on your product or service with a video snack. We’ll incorporate graphics and animation with a spokesperson, and you can serve the video as an overlay or embed it into your site.
We have access to a variety of online spokepeople, or you can come into our studio and talk about your product yourself.
Interactive Media Production:
With Greenscreen, the creative process is endless.
Online Location Production:
We can take our cameras and crew to your business and give your customers a hands on feel of your product or service.